An emerging book that is standing its ground against other well established classics in the risk genre. With the power of social media it is ever important for entrepreneurs ans businesses

The book’s contents feature lessons learned from instances such as Seaworld which experienced severe reputational damage when an amateur video went via that highlighted the unethical practices Seaworld used. The aftermath resulted in their share price crashing and multinational enterprises pulling sponsorship arrangements

This book is an excellent example of modern day risk management and should be read by budding risk practitioners hence its entry in our Books for Students list